Lin Merage serves as a sustainability entrepreneur at an environmentally conscious, web-based store that she founded. As CEO, Ms. Merage plays a key role, dedicating her time and energy to conducting business in a sustainable manner.

Based  in nColorado, Lin Merage focuses on responsible forestry. The company aims to minimize the use of harmful chemicals and toxic minerals. In addition, her company on reusing objects when possible and recycling plastic, wood, paper, and textiles. Ms. Merage founded the business in 2004 in response to her own experience with chemical sensitivity. Initially undiagnosed by physicians, Lin Merage was subsequently treated by an alternative medicine physician in Southern California who correctly diagnosed her condition. The main cause was found to be newly installed carpeting. Ms. Merage eventually conducted her own extensive research on the toxic chemicals found in numerous household products. With the goal of providing non-harmful products to others, she founded the company.

Lin Merage and her collaborators designed the online business with a focus on a broad array of products. The store has whole sections devoted to babies and kids, women, men, and home. Other sections include health and beauty, home renovation, and gifts and food. Even within these sections, there are many more subdivisions of healthy and environmentally friendly products. For instance, customers interested in women’s apparel can browse the site’s collection of handbags, ensembles, lingerie, jackets, sweaters, and fitness wear. Individuals interested in finding green building materials can soon look in the home renovation section. Customers will find sustainable carpet, paint and primer, air purifiers, recycled materials, water purifiers, and reclaimed wood.